The Setting:
Early Concept Art of the White Rabbit in the Roses
Into Wonderland Concept
Confusing Signs Concept Art
On the Tube Concept Art
Tube Concept Art
The setting of the video changed considerably over the course of the project- initially it was going to be set in a Blade Runner-esque world full of screens, with a very digital rabbit hole full of articles and advertising. We ended up turning away from this and creeping into a storybook Wonderland instead. The tube became the realm between Wonderland and the real world, an uncanny space filled with advertising and strangers. Similar to the setting, characters changed throughout the project too.
The Characters:
The illustration above is an early piece of concept art exploring the manipulation of Alice- a grotesque masquerade invite her to hide her face and live freely.
Masquerade Alice Concept
Alice Concept
Blue Caterpillar Concept
Blue Caterpillar Concept
Blue Caterpillar Concept
Mock Turtle Concept
Early Explorations of the Cheshire Cat
Cheshire Cat Concept
The Cheshire Cat Dwarfing Alice
The Politician with a Cheshire Cat Smile
The Politician Becoming Cat-like
The Politician Transforming in the Tube
You can watch the full music video here.